Isomalto-oligosaccharide Sales Soar as Manufacturers Conduct Awareness Campaigns Backed by Successful Clinical Trials, finds FactMR
Verfasser: ashwani_kailiya on Wednesday, 3 July 2019A recent FactMR report finds that isomalto-oligosaccharide (IMO) sales in 2018 were ~420 thousand tons, and are estimated to record ~6% Y-o-Y in 2019. The IMO industry is primarily influenced by the ingredient’s benefits that extent beyond gastrointestinal tract, complemented by its growing popularity as a low-calorie sweetener in protein bars. Low glycemic index and high prebiotic fiber content in IMO has meant that adoption of this plant-based ingredient continues on an upward spiral in the supplements industry, to help health-conscious consumers achieve improved nutrient absorption and fat loss.
According to the study, shares of the isomalto-oligosaccharide market remains consolidated among four leading players, who hold a strong distribution and export their products to lucrative markets worldwide. These players are targeting potential consumers for boosting sales, with the US being one of the leading countries to create value. While frontrunners are focusing on collaborating with distributors and farmers for leveraging positive consumer sentiment on locally-sourced ingredients, entrepreneurs are entering into tie-ups with raw material providers.
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