Rice Protein Market Forecast

The global market for rice protein surpassed US$ 108 million in 2018, and it is expected to envisage nearly 7% y-o-y in 2019, according to a recent study published by Fact.MR. The study opines that the growth of the rice protein market is indicative of a growing consumer demographic looking for a meat-free and active lifestyle. Fact.MR attributes the recent upsurge in demand for rice protein to a palpable shift in consumer preference for non-allergenic and vegetable-derived substitutes for traditional animal-based proteins.

The study finds that the demand for rice protein is also being buoyed by the growing veganism trend. A sizeable section of consumers is developing a proclivity for plant-based and organic food products and this is triggering ingredient manufacturers to make a move to offer plant-based ingredients. Increasing health concerns with high prevalence of lifestyle diseases, such as obesity, will continue to boost adoption of rice protein in the food & beverage industry, opines Fact.MR.

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