How To Check And Confirm Click Fraud On Your Ads?
Verfasser: pr-gateway on Friday, 14 July 2017
PPC or Pay-per-click is an internet advertising model, where advertisers pay for their ads to the publishers only when their ads are clicked. This is a way to get more traffic on to the site. Advertisers bid on keywords or keyword phrases, or decide on a fixed price per click.
Most marketers are using this form of advertising to improve search visibility and drive more traffic. Although useful and effective but, this practice of driving more traffic to a site is also prone to fraud, and this fraud can cost a high amount of your budget, nearly a 20%. Known as click-fraud, it is a very serious issue that can drain a lot of your money if you fail to notice it. Moreover, it lets you stay under the impression that you are succeeding in your plans of driving more traffic.
Who can be responsible for click-fraud of your ads?
There are many people and many reasons why click-fraud takes place. But, the aim of doing so remains the same – to get your money wasted by clicking on your ad several times without the intention of buying from you.