Infused Water Market to Incur Rapid Extension by 2017 - 2025
Verfasser: yogesh on Monday, 3 December 2018Health awareness and dependency on food infused with natural ingredients have paved the way for many functional food and beverages. One such functional beverage is the infused water, which contains pure water which is infused usually with fruits, herbs or plant extracts. The infusion supposedly adds flavor to water and also offers nutritional benefits. The emergence of the infused water market is a result of the wide variations in the bottled water products. Moreover, the fruit infused water also excludes extra calories that are present in many fruit juices and concentrates. Many such factors are expected to fuel the growth of the infused water market.
Infused Water Market: Segmentation
The infused water market can be segmented on the basis of nature, ingredient, flavor and distribution channel.
On the basis of nature, the infused water market can be segmented as organic and conventional
On the basis of the ingredient, the infused water market can be segmented as fruits, herbs, and others. The others segment includes many bio-active ingredients like protein, electrolytes, and minerals such as hydrogen. Some manufacturers are also experimenting with the infusions of functional ingredients such as probiotics.