Luxury Eyewear Market Global Growth, Opportunities, Industry Analyzed & Forecast to 2027
Verfasser: ashwani_kailiya on Tuesday, 16 June 2020The global luxury eyewear market is set to surpass a value of US$ 50 Bn by the end of 2027, according to the latest research intelligence report of Fact.MR. Leading brands in the luxury eyewear market are augmenting their investments in optimization of marketing strategies in a bid to enhance customer loyalty.
“Increasing implementation of omni-channel retailing is significantly impacting the build-up of high-end eyewear market, with greater emphasis expected on pricing and distribution,” says the Fact.MR report.
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Luxury Eyewear Market: Key Findings
Eyeglasses remain bestsellers, accounting for more than 60% share in the market value.
Branding efforts are becoming critical for sales, marketing, and public relations, especially for fashion houses and eyewear manufacturers.
Virtual try on tools gaining rapid traction, as they allow consumers to see how eyewear fits and looks before a purchase.
The complexity of supply chains is pushing need for stronger distribution networks.
Europe, accounting for around 1/3rd of global market revenues, remains a lucrative investment pocket.
Luxury Eyewear Market: Key Driving Factors