Rose Wine Market Trends

The global recession had dampened the market for expensive yet desirable beverages such as rosé wine, but the recent few years have brought about a slow if steady recovery. A rising disposable income in emerging markets such as China and India is making these nations far more receptive to products such as rosé wine as they have begun to show a preference for premium brands. Social media and influential celebrities have also played a major role as trendsetting icons and all these factors contribute to a bright future ahead for the global rose wine market. The Fact.MR report projects that the rose wine market will record a modest CAGR and grow to a value of over US$ 3.2 billion in 2022.

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Rosé is a form of wine that includes some color from grape skin, but not an adequate amount to be classified under red wines. Rosé wine can range in color from a vivid purple to a pale orange, depending on the winemaking technique deployed. The three major ways to produce rosé wine are saignée, blending, and skin contact and it can be sparkling, semi-sparkling, or even still wine. Rosé wine can be derived from a wide variety of grapes grown across the world, making the Rosé wine market truly global in nature.

Pinot Noir Segment Extremely Attractive in Rose Wine Market