Estimated to witness a steady growth, the global ostomy care market is highly likely to value ~US$ 3 Bn in 2019. Fact.MR presents indispensable insights on the ostomy care market in its latest business intelligence report that envisages a moderate growth outlook for the market. Growth of ostomy care market remains highly influenced by growing incidences of inflammatory bowel diseases, and rising demand for advanced leak-proof ostomy bags.
Gains Remain concentrated in Ostomy Pouches
The Fact.MR study indicates that the sales of ostomy pouches continue to grow considerable in line with their notable demand over other accessories that are used for ostomy care. In fact, ostomy pouches accounted for ~80% of the overall sales in 2018. In view of the growing demand for ostomy pouches due to the considerable spike in the prevalence of ulcerative colitis and inflammatory bowel disease among aging population, market is accelerating at a rapid pace. Additionally, growing penetration of advanced technology in medical devices is further paving way for the development of use-specific and customized variants, thereby pushing the overall growth of the market. High convenience and user-friendliness are garnering limelight as the key growth strategies of the market players. Adoption of other accessories used in ostomy care market is also picking pace, however they remain considerable low as compared to ostomy pouches.