Herbal medicines include herbal supplements, herbs, herbal preparations, and finished herbal products. Herbal supplement is one of the types of dietary supplements that is made from natural plants. It is also a popular traditional medical treatment. Herbal supplement is not considered as drugs and therefore not regulated as drug by any drug regulations such as Food and Drug Agency (FDA). Herbal supplements are available in capsules, powders and liquids. Consumers of North America spend over a billion dollars a year on herbal remedies. Blend of herbal and spices can make foods more appealing where Asian countries such as China and India have appreciated both the functions of herbs and spices for thousands of years. China is one of the largest suppliers of herbal supplements to North America and Western Europe market.
Herbal supplements are largely available in mass merchandiser followed by drug stores and super market. Women are the major consumers of herbal supplements.
On the basis of application herbal supplement market is segmented into western herbalism, homeopathy, traditional Chinese medicines and Ayurveda. Western herbalism holds highest market share in terms of both value and volume.