Marketing resource management market continues to remain largely concentrated among the emerging companies, while Tier 1 market players are focusing on global expansion through acquisition of their local competitors, according to a new Fact.MR study. Aprimo LLC’s acquisition of ADAM Software to offer integrated marketing operation solutions, and Broadridge Financial Solutions Inc.’s acquisition of MackayWilliams for expanding its market intelligence business, are primary examples of such expansion strategies of leading players.
The study foresees the Marketing Resource Management Market to continue on its upward trajectory at an impressive CAGR of nearly 10% over the forecast period, 2018 to 2028. Marketing resource management (MRM) solutions are becoming more of a necessity from being beneficial-to-have assets, with MRM vendors concentrating on the integration of analytics into their offerings. Additionally, marketing resource management is likely to play a pivotal role in the automation of personalized content creation, thereby aiding marketers in time-effective creation of consistent content.
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