Plastic packaging is one of the most common form of packaging, however there is always a concern on their ability to retain the quality of the product in their original form. Therefore, there has been increase in the demand for the products which can give greater level of protection to the product especially for food and beverage sector. So, many types of barrier packaging have been commercialized that prevent, preserve to increase the life of the perishable products like food, beverage, pharmaceuticals. This is the technology which is replacing the traditional form of packaging. In this fast pace of life and changing consumer preference and technology has reduced the popularity of traditional packaging and increased the preference for barrier packaging. Together with the popularity of microwave cooking and ready to eat meal packs contributed to growth of the barrier packaging. Markets for stand-up pouches are growing as it is used as a replacement for glass bottles.
Barrier Packaging Market: Market Drivers