Stand up paddle (SUP) boarding industry will continue to march progressively forward, driven by new developments and technologies coming thick and fast. The Outdoor Industry Association stated that over 3 Mn individuals participated in the sport in North America and Latin America combined. Stand up paddle board manufacturers are responding accordingly, while the industry rides high on the barreling wave of enthusiasm.
Recent studies have demonstrated that early adopters who purchase high-performance, expensive gear are gradually giving way to popular consumers at low-price point. As the paddle boarding industry matures, young paddlers with moderate income are foraying the market in large numbers, which in turn will lead the industry to perceive downward pressure regarding price points.
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Stand Up Paddle Board Manufacturers taking User-Friendly Hands On Approach for Boosting Sales